Assignment Objectives
Appraise the importance of marketing and its role in our economy
Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement or provide a URL to the ad with your response:
Explain the advertisements intent, and critique its effectiveness.
- What type of person-social class, culture, lifestyle, values/beliefs-does it intend to target?
- What consumer need is the advertiser trying to fulfill?
- How would you describe the ad's effectiveness in targeting the consumer?
- Describe the persuasive technique being used in the ad (humor, sex appeal, shock appeal, etc).
- Would you recommend this technique for other products in the same category? Why or why not? If not, what products might be appropriate for this approach?