Discussion
Review scenario "7. Times They Are A Changing!" under "Making Business Decisions" at the end of Ch. 11 of Business Driven Technology, and answer the following questions:
• What type of operational and analytical CRM would Change need to function?
• How could Change.org use marketing, sales and customer service CRM technologies to help raise awareness and donations for nonprofit causes? Explain your reasoning.
Respond to at least three of your peers. In your response, address any thoughts you have on how Change.org would benefit from using a CRM along with what benefits/challenges they would face and how you would help them improve.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.