Problem
Why do some online retailers include editorials and customer reviews along with product information on their Web sites? Explain how this may influence the consumer's buying behavior. Where do you think pop-up stores would be most successful? Why? What type of merchandise would sell well from this format? Explain.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.