Problem
You have an idea for a new business. How will you convince them that your business is the one they should invest in?
1) MARKET RESEARCH: What type of marketing research could you do?
2) TARGET MARKET: Identify the target market: demographics, psychographics, geographics, consumer behaviors.
3) PRODUCT STRATEGY: Explain your product/business strategy - why is the business needed
4) PLACE STRATEGY: Explain your place strategies, how will you decide where to locate the business
5) PRICING STRATEGY: Explain your pricing strategies, what will you be able to charge, what is the demand etc.
6) PROMOTION STRATEGY: Explain your promotion strategies, how will you communicate your message?