Solved: What type of ipo should second life use, Finance Basics

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What type of ipo should second life use

For this problem, I need to know:

What type of IPO should Second Life use - a traditional IPO or an online auction?

In helping with this problem, please consider the following issues:

A. The type of investors Second Life is likely to attract

B. The lessons learned from Google and Morningstar from their auction IPOs

C. Costs and risks of each type of IPO

Please be specific and provide references.

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Finance Basics: What type of ipo should second life use

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