What type of experiment advertisers will run on consumers


Question: Which of the following is a type of experiment advertisers will run on consumers, where the consumer watches an ad and then indicates on a dial whether they like or do not like the ad? A. Attitude toward the market B. Attitude toward the line extension C. Attitude toward the ad D. Attitude toward the company

 

 

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Marketing Management: What type of experiment advertisers will run on consumers
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