Problem
While the company does have residential buyers interested in their product, those buyers would need to hire a certified builder to actually assemble the home they buy. In some cases, these builders market these homes to their clients as an option, then buy the materials from your company.
The company also sells to hotel brands in exotic locations that have these structures built as eco-friendly vacation rentals, cabins, or resorts.
A. Which platform(s) would you use to market this product on social media, and why?
B. Which audience would you target? (Make sure this audience is specific, relevant, includes multiple attributes, and is targetable as described.) Think back to the audience targeting info in Module Learning Materials, and do platform-specific research on your chosen platform. See Module 4 for platform-specific targeting resources, including this spreadsheet of Facebook targeting options.
C. What type of content would you create for your audience on each platform?
D. Provide a (respectful) critique of two peers' proposals, challenging them to think more about certain aspects of their plan, or asking questions that might provoke further thought. "Great job!" and similar sentiments are insufficient.