Marketing Discussion On Coca-Cola
1. There are various factors influencing consumer behavior (see your textbook discussing characteristics affecting consumer's behavior - cultural, social, personal, psychological...). Select two factors/characteristics and discuss how the target consumer's behavior can be influenced by the same. Provide examples.
2. Of the four types, what type of buying decision behavior would the target consumer that you described above, represent? Analyze.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.