Assignment: SWOT Analyses
This assessment addresses the following course objective(s):
1. Evaluate various methods for creating customer value.
2. Compare and contrast the ways that a company can create brand identity.
Instructions
Congratulations on your new position as the new General Manager of Marketing of the Alpha, Inc. Your job, according to SWOT analyses, is to evaluate the opportunities and threats that permeate the market, especially the market Alpha, Inc., operates and sells its fast foods.
You have been asked by your CEO to provide him with information on the following three areas:
I. What type of advertising slogans are you going to use to capture the attention of adults and that of children?
II. What long term strategies are you going to use to maintain and increase your adult and children clientele on a long-term basis (more than one year)?
III. Considering Maslow's Theory of the Hierarchy of Needs, which levels you are going to use to attract (1) adults and to (2) attract children.
Format your assignment according to the give formatting requirements:
1. The answer must be double spaced, typed, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the course title, the student's name, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.