What two key building blocks for a search marketing campaign, Marketing Management

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What two key building blocks for a search marketing campaign

Problem

Watch the "Expert Sessions" Video found at the end of chapter 6 entitled, "Core Concepts of Paid Search Marketing" by John Gagnon (also available on YouTube:

John Gagnon - Core Concepts of Paid Search Marketing

A. According to Mr. Gagnon, what are two of the key elements required on a search page?

B. What is the difference between sponsored results or organic results. Which is more effective and why?

C. How should a marketer determine how much he or she will spend per click?

D. What are the two key building blocks for a search marketing campaign?

E. What were the three main topics covered in the video?

F. If you could ask Mr. Gagnon any question, what would it be and why?

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