Assignment: PORTFOLIO BRIEFING
1. Strategic report on a live case study - 2000 words maximum
The word count excludes front cover, executive summary (up to 200 words maximum), appendices (3 pages maximum), table of contents and references at the end. Tables and figures are included in the word count.
Assessment format:
Both portfolio elements should be written in a report format (not an essay). You will need to use analytical headings and sub-headings.
HYUNDAI STRATEGIC REPORT
Task: You are a newly graduated management consultant who is required to research and write a strategic report about a real life organisation - Hyundai. Your consultancy company works closely with universities. For this reason your manager instructs you to write a report using a given structure and style that would appeal to both academics and business people.
The analysis should demonstrate your ability to apply strategic management skills and knowledge to a real life situation. The Hyundai live case study consists of information presented on Blackboard and additional research that all students undertake and share throughout the module.
Suggested structure:
? A professional looking front cover (excluded from the word count)
? Executive Summary. Please do not call it an abstract. (excluded from the word count)
? Table of Contents (excluded from the word count)
? Introduction
? Analysis of the external environment
? Analysis of the internal environment
? The Strategic Analysis
? Analysis of the business (competitive) strategy
? Evaluation of strategic options through SAF and ethics
? Conclusion
? References (excluded from the word count)
? Appendices (excluded from the word count)
Feel free to use different headings and subheadings. Your final structure will depend on your research.
How to approach the assessment task:
What to include in different sections of the report?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Portfolio-Briefing.rar