Case study 131 Franchising
1. How should Yvonne organize her franchise system so that she can sell new franchises and support the franchisees once opened?
2. What three levels of development should Yvonne accomplish before starting her franchise program?
Strategic development, administrative develpment, and operations development
3. What else does Yvonne need to know before franchising?
4. What can Yvonne learn from Jim Peterson that would help her to become a better franchisor?