Problem: Marketing Strategy
• Who are the competitors in this space?
• What are the overarching benefits they have to offer the consumer? What do they offer that is different or attractive to the consumer?
• What gap will you fill by offering your redefined or new product or service?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citatios.