What the commercial “Avocados from Mexico” from Super bowl 2017 was about? ( summary of the advertising)
why this commercial was not effective –
Who does it specifically appeal to? –
What strategy does it use? (fear, sex, humor) –
Is the ad designed to raise awareness, position the brand, or introduce a new product? –
Why would this company select the Super Bowl as a platform?
- Has this company activated at any other events surrounding the Super Bowl?
- How many commercials has this company launched during this event, and in what quarters?
- Do you think this commercial would have done better in another quarter, or at a different time during the game? Why? –
Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing? –
Where else should this company look to advertise?
- How much did each of these commercials cost to air during the Super Bowl? - Is it worth the price, why or why not?