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What techniques are used to gather data in exploratory

1. What techniques are used to gather data in exploratory research? How can exploratory research be useful to marketers?

2. What are some advantages and disadvantages of telephone interviews, mail questionnaires, face-to-face interviews, and online interviews?

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Marketing Research: What techniques are used to gather data in exploratory

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Marketing Research: What techniques are used to gather data in exploratory

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