Assignment
The following questions are based on the HBS GrupoTelevisa (GT) Case.
(a) Identify and describe the central problem facing GT?
(b) What arguments can you posit FOR and AGAINST GT's marketing attempts for its various products and services that include TV programs, radio programs, and magazines and publications, etc., in USA?
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MAGAZINES AND PUBLICATIONS
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PROS
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CONS
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(c) Based on the assessment in (b) above, do you recommend GT entering the US market? Defend your position by offering suitable explanations.
(d) Based on the assumption that senior management may ask you to go ahead with entering the US market Even if you recommended AGAINST GT entering the US market, identify and discuss each of the following:
(i) What TARGET MARKET do you suggest that GT should pursue in the US?
(ii) What PRODUCT STRATEGY do you suggest that GT should pursue in the US market?
(iii) What PROMOTION STRATEGY do you suggest GT should pursue in the US market?
(iv) What PRICING STRATEGY do you suggest that GT should pursue in the US market? Why is pricing strategy very important with respect to the French Plan?
(v) What DISTRIBUTION STRATEGY do you suggest that GT should pursue in the US market?
(e) What FOREIGN MARKET ENTRY STRATEGY do you suggest that GT should pursue in the US market?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Grupo-Televisa-S-A-De-C-V.rar