Problem
Drinks-Up!: The Pitfalls of Digital Innovation Case Study
Task
A. What were the primary challenges of creating a start-up like Drinks-Up!, which focuses on digital innovation?
B. What were the technical, financial, and marketing challenges facing Drinks-Up!?
C. What were the systems implications of Drinks-Up!'s digital innovation?
D. Considering the three different types of disruptive innovation, which are they and how would you identify Drinks-Up!? (based your answer on Prof Clayton Christensen, who coined the term disruptive behavior. https://claytonchristensen.com/key-concepts/
E. Analyze the costs and benefits of Drinks-Up!'s use of external resources such as angel investors and software development vendors.
F. What were the societal pressures and life-situation challenges facing the Drinks-Up! team?