Discussion Post: Symbolism in Business
Businesses use symbols to help consumers identify with their brand. Review the following two articles about how symbols relate to a company's brand.
Hidden symbols in common food logos.
Make your brand iconic: The power of symbols in branding.
Task
• If you started a company today, what would your logo look like?
• What symbols would you use to convey your brand? Explain why you would choose that symbol and what that would convey about you or your business.
• Respond to at least two other posts. How was their use of symbolism similar to or different from what you chose to convey your brand?
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.