Case- Crafting a DeploymentStrategy
1. What factors do you think enabled Sega to break Nintendo's near monopolyof the U.S. video game console market in the late 1980s?
2. Why did Nintendo choose not to make its early video game consoles backwardcompatible? What were the advantages and disadvantages of thisstrategy?
3. What strengths and weaknesses did Sony have when it entered the videogame market in 1995?
4. What strengths and weaknesses did Microsoft havewhen it entered the video game market in 2001?
5. In what ways did Nintendo's Wii break with the norms of competition inthe video game industry? How defensible was its position?
6. Comparing the deployment strategies used by the firms in each of the generations, can you identify any timing, licensing, pricing, marketing, vertical integration, or distributionstrategies that appear to have influenced firms' success and failurein the video game industry?