Question: When Laura & Molly's, a brand of boutique ice cream, wanted to secure shelf space in select grocery stores, it found that it faced a lot of competition. In order to get the attention of retailers, Laura & Molly's directed its promotion toward the consumer who desires artisan ice cream in extraordinary flavors. Due to a successful campaign, these grocers agreed to feature it in their stores. The company used a(n) __________ strategy to get their product in the grocery stores. Multiple Choice pull push saturation leverage