You are appointed to a rural region that you are not familiar with, as wildlife conservation officer with state government. Your preliminary attempts to get to know people show that the landholders are not particularly sympathetic to wildlife conservation. They see their rights as being infringed by legislation to control land clearing, and believe that keeping trees interferes with good farming. Nevertheless, some of them mention that they enjoy seeing birds and small animals come near their houses. What strategies would you use to try to communicate a different appreciation of wildlife, and conservation, in these circumstances?