Assignment task:
Instructions: In your own words please answer the 3 questions below based off the given scenario. No plagiarism.
Scenarios and Questions
According to the UNWTO's long-term forecast, tourism should continue to grow throughout the decade and into 2030 with expected international tourism arrivals reaching nearly 1.8 billion. The forecast on an annual basis shows international arrivals increasing by approximately 43 million per year with lots of opportunities for growth in the field. These forecasts were developed prior to the COVID-19 pandemic. Now we are operating in the COVID-19 period (or post COVID 19 period as some experts have suggested). Answer the following questions:
1. Assume that you are the director of the Convention and Visitors Bureau (CVB) for Atlanta, and as such, your job is to attract visitors to the city. What strategies would you implement to attract visitors to the city during the current period?
2. Assume that you're the general manager of a hotel in Atlanta. What strategies would you implement to attract visitors to your hotel during this period?
3. Assume that you are the CEO of a major hotel corporation and you are on a fact-finding mission to discover the best practices to overcome fears customers might still have due to COVID-19. You have managed to assemble five hospitality experts who will provide guidance on how to proceed. List five questions that you would ask these experts and briefly explain why each question is important.