What strategies and tactics were effective or ineffective


Problem

To prepare for the problem, choose a well-known corporation, such as Samsung, Starbucks, Ford Motor Company, or Waste Management, that implemented a major change. Analyze the corporation's change process based on Kotter's 8-Step to Change using the Organizational Change Chart.

Kotter's 8-Step Change Model

1. Step 1: Create Urgency.
2. Step 2: Form a Powerful Coalition.
3. Step 3: Create a Vision for Change.
4. Step 4: Communicate the Vision.
5. Step 5: Remove Obstacles.
6. Step 6: Create Short-Term Wins.
7. Step 7: Build on the Change.
8. Step 8: Anchor the Changes in Corporate Culture.

Was this a positive organizational change? Why or why not? If so, what strategies and tactics were effective or ineffective in creating positive organizational change? What strategies and tactics would have worked better?

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