Assignment Problem 1:
Article Name: An Empirical Analysis and Extension of the Bartlett and Ghoshal Typology of Multinational Companies
- Global positioning material-
1. A brief idea of research
2. What strategic positions for internationalization are there?
3. For these international strategic positions, what are the key dimensions and characteristics that need to be considered?
4. What are the risks in adopting each of the international strategic positions?
5. Apart from the distribution of resources, what else can be done to gain advantages from the host country?
6. Is there any important information from the article?
Assignment Problem 2:
Case Study or Article Name: Yushan Bicycles: Learning to Ride abroad
1. What is Yushan's desired internationalisation strategic position and how is this best characterised?
2. What is the motivation behind Yushan's expansion abroad, and to Australia specifically?
3. How effectively is it achieving its internationalisation strategy?
4. What do you think of James Hamilton's objectives for Yushan Australia (YA)?
5. How well do they fit with Yushan's internationalisation strategy?
6. What is the source of YA's financial shortfall and operating problems?
7. How should Zonghan and Hamilton resolve their differences?
8. What actions should they take to improve YA's performance?