Problem: Based on your examination of the Amazon site (and your experience as a customer if you are one), what strategic objectives do you think are appropriate for this e-business? What performance metrics would you use to measure progress toward achieving these objectives and why?
NOTE: Follow the guidelines, use course concepts from the text, and at least one outside credible source. Cite and reference your work.
Here is my textbooks citation below,
Frost, R., Fox, A. K., & Strauss, J. (2019). E-marketing (8th ed.). Routledge.