Problem
Case Analysis Veritas: The First "Real Food" Supermarket
a) What is the key problem or challenge?
b) Conduct a Porter Five Forces analysis and assess the competitive dynamics of the organic food retailing sector in 2015.
c) Conduct a VRIO analysis for Veritas. What strategic capabilities does Veritas have?
d) Can these strategic capabilities contribute to creating a competitive advantage? If so, how? Should Veritas expand into Madrid by opening a new store or by partnering with Eroski?