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What steps should the exporter take to ensure success when

Read carefully the attached article on building global strategic alliances.

What steps should the exporter take to ensure success when forming an alliance?

What issues might arise when forming an alliance? What benefits might a global alliance bring?

Embed academic material concepts, principles, and theories, which require supporting citations, along with at least two scholarly peer-reviewed references in supporting your answer.

Article - Building Global Strategic Alliances and Coalitions for Foreign Investment Opportunities by Dr. Balarabe A. Jakada

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