In this paper, students will analyze and discuss small business growth in terms of growth strategy, business forms, short and medium term goals, financing assistance, organizational structure and staffing needs, customers and promotion, and ethics and social responsibility. Students are expected to apply business and management concepts learned in our course.
Required Elements of the Final Project:
· Read critically and analyze the case below, Planning for Growth;
· Review the project description listed above and review the final project grading rubric, which you will find in the Syllabus and under the Course Content area of our classroom;
· In your paper, answer the following questions:
-What steps should Kelly take to organize and prioritize her business growth strategy?
-What business form might make sense, given her expansion plans, and why?
-Focusing primarily on Kelly's short-term goals, what kind of financial assistance might be available to Kelly? Which options would you recommend, and why?
-How might Kelly's staffing needs change? What kind of organizational structure do you think Kelly's expanded business should have, and what is the best way for her to organize, orient, and train her restaurant staff (e.g., functional categories, units, teams, flat or vertical hierarchy) to meet the needs of her new business?
-How should Kelly deal with her current customers in regard to the change? What kind of promotion should she consider in attracting customers to her new location?
-What are the ethical issues and potential social responsibilities highlighted by this change? (Consider customers, employees, the current and new communities, and other stakeholders.) How might these issues be dealt with most appropriately?