Question: Which of the following statements about market pioneering is true? a. Companies that market industrial-goods enjoy significant advantages by not being market pioneers. b. Market pioneers that have technological or quality superiority cannot create product differentiation if they do not engage in market pioneering. c. Consumers are wary of pioneering brands. d. Market pioneering is less risky and not as expensive as being a market follower. e. Market pioneers enjoy significantly higher market share in mature consumer-goods markets than market followers.