Question: All of the following statements about high/low pricing are true EXCEPT: Question options: During the high-price periods, the item sold at what is framed as its "regular" price. During the low-price periods, the item is sold at a discount from the regular price, which is often referred as a "sale" price. The high/low pricing is used often in specialty stores, department stores and supermarkets. To be effective as a price-segmentation technique, the market segment with the low VTC must be willing to wait for the seller's next discount. All of the above statements about high/low pricing are true.