What stage in the plc is the cream cheese, Marketing Management

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What stage in the plc is the cream cheese

Problem

a) What stage in the PLC is the cream cheese? Describe two things that Arla could do to increase the rate of adoption of the cream cheese. Be specific.

b) Outline two ingredients of the promotional mix that Arla should use based on the product's stage in the PLC and AIDA. What is the goal of promotion in this case?

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