Assignment
President Learner wants your assurance that the e-business acquisition will reduce administrative costs associated with traditional brick-and-mortar health care providers while also improving customer relationships. You are to compose a memo that briefs Max on the capacity of e-commerce networks and e-business models to reduce administrative expenses.
The memo should be 450-600 words and should include applying the strategic digital marketing channels continuum of the following:
Intermediation: The e-business's information accessed through a brick-and-mortar medical health care or education provider
Disintermediation: The e-business's health care information and services accessed directly, often substituting or bypassing traditional medical service providers
Reinter mediation: The e-business's health care information and services delivered by utilizing third-party online services for medical treatment advice, customer/user data analysis, registration and sponsorship payment processing, or information security protection
Reinter mediation may also include the e-business's marketing channels strategies that combine online click-and-order information access with on-ground brick-and-mortar service delivery.
Support your assertions with links to online Web sites or services that have implemented the types of digital marketing strategy approaches referenced in your report.
For assistance with your assignment, use your text, Web resources, and all course materials.
Other Information
Instructions:
As opposed to the above assignment details, instead:
Write a memo, or paper, that supports the strategy you suggest for the new MedEd's business. Which is best for success of the new firm?
- Intermediation. Traditional brick-and-mortar .
- Disintermediation. Services accessed directly and by-passes traditional marketing channel organization.
- Reinter mediation. Combines online with conventional brick-and mortar. Why?
What specifics do you suggest to be your stance about the approach, of your intermediation, disintermediation, and reinter mediation, you wish to take? Explain your plan in some detail--give at least a page explaining what you will.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.