Problem
• First Solar had two business segments, components and systems. What were the entry barriers that would have prevented a new competitor from entering each of those segments?
• How intense was the 2011 competition in each of the two segments?
• Using the information from Exhibit 8 and Exhibit 9, what was the change in First Solar's components sales from 2010 to 2011? Explain or show your calculation.
• Identify the most important of First Solar's tangible and intangible resources.
o What specific resource would be the hardest to replace and why?
o What resources together create the greatest First Solar core competence and why?