What specific information are you trying to convey


Discussion Post: Ralph Lauren Case

You are the product manager for Ralph Lauren's Polo shirts.

o What specific information are you trying to convey in the brand's iconic polo pony logo? For example, what does the Polo brand say about quality, features, style relative to the Tommy Hilfiger or Lacoste brands?

The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.

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Marketing Management: What specific information are you trying to convey
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