Assignment
Q1. What is Tela's positioning and how well is it working?
Q2. Which of the four brand positioning options should Tela pursue? Which criteria are you using to evaluate each option?
Q3. What special challenges does Tela face as a second mover?
Case Study: How Do You Compete with a Goliath? by Jill Avery.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.