QUESTION 1: The rise of e-commerce means that in today's business environment, traditional businesses are faced with another level of competition that did not exist before the internet became part of our daily lives (Read page 180 of your text). Using the airline industry in Australia, list some of the factors that are driving an increase in competition between firms in this industry?
Bearing in mind these factors, what sort of a market structure closely resembles the environment in which the firms in the airline industry in Australia operate in? Explain.