Problem: Select a new product or service that you feel would benefit from a social media marketing campaign. In addition, complete a market analysis and identify a social media tool that the customer base will respond to and use.
Address the following questions:
- What is your selected new product or service?
- How would this product or service benefit from a social media marketing campaign?
- Who are the target consumers for the product or service?
- What segment of the market do these consumers occupy?
- What are the relevant demographic data associated with this consumer base?
- What are the relevant attitudes, values, lifestyles, and opinions associated with this customer base?
- How do your target consumers use media? What are their preferences and behaviours?
What social media tool would be a fit for this campaign? Identify the tool's characteristics. Why is social media the most suitable approach?
How can this tool reach your target consumers?