Assignemnt: Crisis Management Social Media Analyze
In this assignment, you will analyze an organization's social media efforts. Each of you individually will submit a five page doubled spaced paper, written in your own words.
Discuss social media strategy (about 1.5 - 2 pages)
• Define it. You need at least two academic sources for your definition.
• Why is it important to have strong, cohesive social media platforms?
• Discuss how social media strategy may help in a crisis situation.
Now choose an organization or company. It cannot be one we've discussed in class. Find one that uses multiple social media outlets. Answer the following questions (about 3 - 3.5 pages):
• What is the organization and what does it do?
• What social media outlets does the organization use?
• How many followers does it have on each of the outlets?
• Does it have a blog?
• What is the main type of content on each outlet?
• Is the content well written? Is it clear and concise? Are there spelling or grammar errors?
• Can you find reviews on a review site? Are they positive? Negative? Some of each?
• Do you see evidence of a cohesive social media strategy?
• Do you see evidence of any gaffes or errors? All of the cases we heard about in class had major gaffes or lapses in good judgment. Consider those kinds of errors to answer this question.
• How does the organization respond to positive comments?
• How does the organization respond to negative comments or complaints?
• Do you feel the responses are effective? Why or why not? Base your answers on credible sources, which can include our textbook and class lecture.
Tie your answers to the readings, lecture, and presentations, and base your arguments on them. Be sure to use in-text citations in the body of the paper as well as in a bibliography. Assume I know nothing about the subject. I'm looking for evidence of deep, critical thought in the content of your work.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.