Problem: Make an integrated marketing plan:
Instructions:
Select the product or service for which you can develop an integrated marketing plan (IMC).
Selected:
A. Make a marketing plan integrated with construction services.
B. Mentions Characteristics and attributes of services: investigates and presents the characteristics and attributes of the construction service.
C. Market segment: includes the demographic, psychographic, geographic group of the consumer you want to reach. Discuss to whom the construction service appeals.
D. Social media: What social media do you recommend based on the analysis presented and what strategies are the main ones to achieve the desired communication?