What social influences may influence consumer buying behavior?
Answer
1. Roles, family, reference groups and opinion leaders, electronic networks, social class, and cultures and subcultures.
2. Roles, family, reference groups and sports leaders, electronic networks, social class, and cultures and subcultures.
3. Roles, family, reference groups and opinion leaders, electronic devices, social class, and cultures and subcultures.
4. Roles, family, reference groups and opinion leaders, electronic networks, social class, gender, and cultures and subcultures.