Question: 1. What skills should a person have for managing a business unit following a differentiation strategy? Why? What should a company do if no one is available internally and the company has a policy of promotion from within?
2. When should someone from outside a company be hired to manage the company or one of its business units?
3. What are some ways to implement a retrenchment strategy without creating a lot of resentment and conflict with labor unions?
4. How can corporate culture be changed?
5. Why is an understanding of national cultures important in strategic management?