Problem
Write 3 to 6 pages paper addressing the following questions (and include at least six peer-reviewed sources). Provide examples.
• What skills and traits have been found to be relatively good predictors of success for business-to-business institutional sales?
• What skills and traits have been found to be relatively good predictors of success for jobs involving the sale of services?
• Compare the salesperson characteristics most important in trade selling versus missionary selling.
• Compare the salesperson characteristics most important in technical selling versus new business selling.
• Respond to the statement, "Good salespeople are born not made."
The response must include a reference list. Using Times New Roman 12 pnt font, double-space, one-inch margins, and APA style of writing and citations.