Problem 1. Technological advances are perhaps the most dramatic forces affecting today's marketing strategies. Imagine you are in the marketing department of a major brand familiar to you. How might new technologies affect the development of a marketing campaign for this brand targeting baby boomers? A campaign targeting Generation Z?
Problem 2. What significant trends and developments are retailers facing? How do these developments impact their competitive strategies?
Problem 3. Is it right for marketers to track consumer purchases? Should consumers be concerned with what information is being used?
Problem 4. Discuss other examples of marketers using data collection to sell products. Is this ethical?