1. Based on the facts presented in this case, what do you think is Amazon.com's competitive strategy? Justify your answer.
2. Jeff Bezos, CEO of Amazon.com, has stated that the best customer support is none. What does that mean?
3. Suppose you work for Amazon or a company that takes innovation as seriously as Amazon does. What do you suppose is the likely reaction to an employee who says to his or her boss, “But, I don't know how to do that?
4. Using your own words and your own experience, what skills and abilities do you think you need to have to thrive at an organization like Amazon? 5. 3-8. What should UPS and FedEx be doing in response to Amazon.com interest in drone delivery?
5. What should UPS and FedEx be doing in response to Amazon.com interest in drone delivery?