Assignment
Read the "Case 2 -Keurig" then answer the following questions. The due time is within 10 hrs from now.
1. What attributes make the Keurig system attractive in the office coffee market?
2. Who is the customer?
3. What advice do you have for Nick Lazaris concerning his dealings with MTS (k-cup filling machine manufacturer)? What price goal should he set for the negotiation and what should his strategy be?
4. What advice do you have concerning the selection of the vender for the brewing machines?
5. What actions should Keurig take to penetrate the office coffee service market? How fast should they grow?
6. What should they do about the home coffee market? How soon should they plan to enter?
7. What other strategic advice do you have for Lazaris?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Keurig.rar