Assignment: Foundations of Marketing
Ethics in Commerce
Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers the latest information on new medical research findings and general health and fitness articles. The company just has been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Sparrow's mailing list for a direct-mail promotion.
Ethics Questions:
1. What should Sparrow Pharmaceuticals do?
2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain.
4. Does the AMA Statement of Ethics address the use of the customer information by multiple divisions of the same company? Review the statement. Then write a brief paragraph on how the AMA Statement of Ethics relates to Sparrow Pharmaceuticals' dilemma.
The requirements below must be met for your paper to be accepted and graded:
• Write between 500 - 750 words (approximately 2 - 3 pages) using Microsoft Word.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.