1. You will provide an overview of all on-line and off-line marketing activities currently used for Roku. Provide links to examples when available. You will also discuss the metrics you might use to measure each of these efforts. Your work will be a maximum of 600 words. A chart format is recommended. Submit a .doc attachment for detailed feedback.
2. Of the problems that affect the success of an acquisition (integration difficulties, inadequate evaluation of target, large or extraordinary debt, inability to achieve synergy, too much diversification), which one do you believe is the most critical in the global economy. Why? What should firms do to make certain that they do not experience such a problem when they use an acquisition strategy?