Assignment: Marketing Case Study
Option: Caterpillar (pp. 394-395)
1. Using segmentation strategies, what are the target market(s) for Caterpillar? How does this relate to their brand management strategies?
2. Who are the top three competitors of Caterpillar, and what are their advantages/disadvantages with respect to their competitive product/service strategies?
3. What were some of the key steps that made Caterpillar the industry leader in earth-moving machinery? Explain how Caterpillar's products differ from competitors.
4. Discuss Caterpillar's future. What should it do next with its product line? Where is the future growth for this company?
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also include a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also Include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.