What should be the advertising budget, Marketing Management

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What should be the advertising budget

Question: Apple is using "competitive-parity method" for setting its promotional budget. They know that in total companies spend $100,000,000 on advertisements in smart phone category. Apple has 35% market share in smart phone market. What should be their advertising budget? Question options: $35,000,000 $50,000,000 $350,000 $50,000

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Marketing Management: What should be the advertising budget

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Marketing Management: What should be the advertising budget

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