Discussion: INTEGRATED MARKETING COMMUNICATIONS (IMC)
You work for a large sporting goods chain that would like to focus all of its local philanthropic activities in one area. You believe the company could benefit from a mission marketing program.
(a) What should be in a proposal for the marketing vice president that explains mission marketing?
(b) Why do you think a mission marketing project might work for the company?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.